SUNSHINE CONCEPT
BRAND ACTIVATION
WINE & PREMIUM SPIRITS
Spreading the Learn Taste Love Wine motto
Brand Activation boutique company
Specializing in Wine & Premium Sprits
ABOUT US
HANDS ON PARTNERS
Managing Partner
Aurélie
Flejo
French New Yorker
I grew up in France, along the mediterranean, in a family originated from North of France and Brittany.
After a first career in HR in Paris, I have settled in NYC and founded my family, with my husband and two sons.
Certified US sommelier, I specialized in trade marketing in the wine industry.
I met my business partner Jacky and together at Sunshine Concept, we share our love for our clients brands.
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Appellation : France
Grapes : GSM blends - Albariño
Founder, managing partner
Jacky
Ruette
American French Catskiller
I am from France and grew up on the coast of Normandy. From an early age, I have decided to sail and settled in America.
Former Chef and restaurateur, I owned 3 restaurants in NYC for a quarter of a century.
Avid sportsman, skier, and sailor, I wanted to share and spread my passion for food and wine all of my life.
That is why, in the early 2000’s, I started Sunshine Concept, to continuously bring together the American consumer and the wine producers.
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Appellation : French American friendship
Grapes : Grenache & Syrah and a good old Bordeaux
In-store tastings
State of the art educational pouring
Revenue growth
Retailers retention
Direct to consumer brand activation
Sunshine Concept offers you qualified consultants in wine and spirits marketing.
This offer helps you to activate your brand recognition into the marketplace.
Our tasters are experienced and specifically trained for your product ready to spread the word.
This service is designed to increase your sales and build a strong network of loyal retailers and consumers.
PORTFOLIO
Some of the places you can find Sunshiners & sample of clients
MA, CT, NJ, NY, FL
NY
CT
